Privacy Policy
Last Updated: January 2026
Liverpool Energy Exchange ("we," "us," "our," or "Company") operates liverpoolenergyexchange.co.uk. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in a variety of ways. The information we may collect on the site includes:
- Personal Data: Name, email address, and other contact information you voluntarily provide
- Device Information: IP address, browser type, operating system, and device identifiers
- Cookies: Persistent and session cookies to track your preferences and activity
- Usage Data: Pages visited, time spent on pages, links clicked, and referring URLs
- Affiliate Data: Information related to clicks, referrals, and conversions for affiliate tracking purposes
How We Use Information
We use the information we collect for the following purposes:
- To provide, maintain, and improve our website services
- To track affiliate referrals and commissions from partner casinos
- To conduct analytics and understand user behaviour patterns
- To personalise your experience and deliver targeted content
- To comply with legal obligations and enforce our terms
- To communicate with you regarding updates, promotions, or service announcements
Cookie Policy
Our website uses cookies to enhance your browsing experience. Types of cookies used include:
- Essential Cookies: Necessary for website functionality and security
- Performance Cookies: Track site usage and analytics
- Affiliate Cookies: Monitor referral links and conversions from partner casinos
- Marketing Cookies: Deliver personalised advertisements and track campaigns
You can control cookies through your browser settings and opt-out of non-essential cookies at any time. Please note that disabling cookies may affect website functionality. You can also use industry opt-out tools such as the Network Advertising Initiative (NAI) or Your Online Choices.
Third-Party Links
Our website contains links to external casino and affiliate websites. We are not responsible for the privacy practices, content, or policies of these third-party sites. We strongly encourage you to review the privacy policies of any external websites before providing personal information. Your use of third-party sites is governed by their respective privacy policies, not ours.
Your Rights
Under UK General Data Protection Regulation (GDPR) and UK Data Protection Act 2018, you have the following rights:
- Right to access your personal data
- Right to rectify inaccurate or incomplete data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details provided below.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy. Retention periods vary depending on the type of data and our legal obligations:
- Personal contact information: retained for as long as necessary to respond to your enquiries
- Affiliate tracking data: retained for up to 12 months or as required by affiliate partners
- Analytics data: retained for up to 24 months for reporting purposes
- Cookies: retained according to their individual expiration dates
You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy or wish to exercise your rights, please contact us at:
Email: privacy@liverpoolenergyexchange.co.uk
We will respond to your request within 30 days of receipt, as required by UK data protection legislation.